Building Innovation Culture

The journey required to transform an organisation and its culture into an innovation pioneer means articulating the future but also triangulating your start-point. Without knowing where you are today, it’s impossible to set off in the right direction.

Developing Innovation Leaders

To develop your senior teams’ ability to own the innovation agenda, it’s crucial to understand how their words and actions bring it alive on a day-to-day basis. A crucial part in providing the right support to help them lead for innovation.

Aligning Innovation Strategy

An innovation strategy should make the pursuit of innovation a clear outcome for every employee. But, developing one requires an impartial view of where you are today before you can start improving your company's innovation capability.

WHY MEASURING INNOVATION MATURITY IS CRUCIAL

In a world of hyper-competition, unprecedented challenges and constant disruption, the need for innovation has never been higher on the strategic agenda.

However, it’s now recognised that winning through innovation is no longer the preserve of a select few employees but needs to be an organisation-wide capability and that means it’s about building a culture of innovation. However, without visibility of what’s holding an organisation back from really developing organisation-wide innovation capability it’s difficult to create an efficient roadmap for moving forward. To become an innovation-led organisation it’s crucial to understand where you are today and to be able to track progress along the way.

Our enterprise-level tool, ‘The Assessment for Innovation Maturity’ or AIM for short, allows you to assess the maturity of your innovation capability and culture, helping you understand where to focus your efforts in order to become an innovation leader and build a culture of innovation.

Our enterprise-level tool, ‘The Assessment for Innovation Maturity’ or AIM for short, allows you to assess the maturity of your innovation capability and culture, helping you understand where to focus your efforts to become an innovation leader and build a culture of innovation.

AIM has been specifically designed to provide leaders with an overview of the current state of innovation capability and culture and provide detail into the specific areas of focus required to increase innovation maturity and measure progress along the way.

The cloud-based tool assesses the five core pillars of innovation; Strategy, Leadership, Management, Culture and Processes. It then measures those pillars against four stages of innovation maturity; Novice, Competent, Expert and ultimately, Leader.

From understanding innovation strategy at boardroom level to how that manifests at the employee level. From clear leadership sponsorship to risk-taking and organisation-wide collaboration and trust. If leaders want to drive their organisations forward through innovation, it’s crucial to have a clear, aligned and communicated strategy and direction around how to build innovation capability and culture.

AIM helps leaders tackle the challenge of driving growth through innovation by not only pinpointing the current state but defining the specific areas of focus for the strategic drive to increase innovation maturity, capability and culture.

HOW AIM WORKS:
4 STEPS TO INCREASE INNOVATION MATURITY

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Run the assessment

Invite employees from across the organisation to take the 20-minute, secure and anonymous online assessment.

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Review the results

AIM analyses the data and creates an in-depth overview of your organisations current level of innovation maturity.

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Create a roadmap

We help you unpack the results and build a comprehensive roadmap for tackling your innovation barriers.

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Increase maturity

Measure progress and maintain an up-to-date view to continue to evolve your innovation culture and ecosystem.

To find out more about running AIM and working with the OUTCOME team to build corporate innovation capability and a culture of innovation in your organisation, get in touch for an initial discussion.

RUNNING AIM

The enterprise level tool provides an easy to administer platform that can be branded and customised to match corporate colours, look and feel. At administrator level, multiple assessments can be run providing both a holistic view of the state of innovation capability and culture across an organisation and analysis and benchmarking of business units, divisions and regions as well as analysis of alignment of perspective and/or reality from the boardroom to employee level.

Securely hosted in the cloud AIM consists of 60 questions and takes approximately 20 minutes to complete. Each assessment can also be fully customised by adding in client-specific questions and freeform text sections. The user experience is also supported by a unique ‘Answer Prompt’ Likert scale interface and is easily accessible on desktop, tablet and mobile devices.

ONCE COMPLETED, AIM PROVIDES THE FOLLOWING:

Current innovation capability and culture maturity level supported by a numerical score for more accurate benchmarking.

Data across five pillars which can be drilled down into, highlighting specific areas requiring attention.

Drill down answers to each question across all levels, roles, departments and geographies.

Highlighting where current innovation barriers and process gaps exist inside your organisation.

Analysis of current organisational innovation behaviours, practices and beliefs across all levels of an organisation.

Insight into where to focus strategic, leadership and management attention in order to build innovation capability and culture.

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BUILDING A CULTURE OF INNOVATION

A Practical Framework for Placing Innovation at the Core of Your Business.

Building a Culture of Innovation presents a practical framework that you can follow to design and embed a culture of innovation in your business. The book presents a structured process to make change stick, from assessing your organization’s innovation-readiness to leading a managed change process that will foster innovation at each level. It includes case studies from international organizations which have shifted their focus to an innovation culture, including Prudential, Qinetiq, Octopus Investments, Cisco, Siemens, BrightMove Media, Waitrose and Feefo.

THE CREATORS OF AIM

In building AIM, Cris Beswick and Dan Toma have applied decades of combined experience, thought leadership, qualitative research and real-world learning from, working with and advising some of the world’s most successful organisations and industry leaders across multiple sectors and geographies.

As well as quantitative research and aggregation of numerous global reports, surveys and white-papers, thought leadership from Cris and Dan’s two bestselling books, ‘Building a Culture of Innovation’ and ‘The Corporate Startup’ has also contributed to the development of AIM. The result is a tool built around an in-depth picture of what innovation best practice looks like and the core qualities, practices and behaviours required to build an innovation-led organisation.

CRIS BESWICK
Co-founder at Outcome & Co-creator of AIM

Cris Beswick is an ex-CEO and entrepreneur turned strategic advisor on innovation. He’s the co-author of the bestselling book ‘Building a Culture of Innovation’

DAN TOMA
Co-founder at Outcome & Co-creator of AIM

Dan Toma is an innovation thought leader and co-author of the award-winning book ‘The Corporate Startup’ voted the 2018 management book of the year...

THE CORPORATE STARTUP

How Established Companies Can Develop Successful Innovation Ecosystems.

The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. The world around us is changing rapidly. There is now more pressure on established companies to innovate. The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business.

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AIM PRICING

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AIM assessment

Unique assessment URL

Deployment guide

Deployment support

Additional custom questions

Company branding

Results spreadsheet (Excel)

Detailed results report (PDF)

Data benchmarking

Results unpacking session

Improvement roadmap

Additional assessment

Standard
£15,000

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£2000

£1500

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£2500

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5% discount

Enterprise
£28,000

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£2000

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15% discount

Enterprise +
£38,000

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In addition to deploying AIM we can help you gather qualitative insight about your innovation ecosystem through a series of short interviews with key stakeholders.

And for added resolution, we can also audit your ecosystem from an investment and innovation accounting perspective, e.g. ROI, time-to-market, cost of innovation, cost of failure etc.

  • Deployment support currently delivered via 2 x 1-hour zoom calls.
  • Up to 5 additional custom questions can be added to the assessment.
  • Branding includes logo and company colours applied to the assessment.
  • Results unpacking session currently delivered via a 2-hour zoom call.
  • Additional assessment discount is applied to the standard fee of £15,000.
  • Prices quoted are in GB Pounds and are subject to VAT where applicable.

GET IN TOUCH

To find out more about running AIM and working with Cris & Dan to build corporate innovation capability and a culture of innovation in your organisation, get in touch for an initial discussion.

Prices for individual AIM assessments or annual subscriptions available on request. If you are a consultancy or advisory firm and would like to license AIM, get in touch to discuss our enterprise version.