The world’s leading corporate innovation maturity assessmentMeasure.
Measure.
Focus.
Advance.
See where your innovation capability and culture stand today—and build a sharper roadmap for becoming an innovation-led organization.
Discover AIMWhy measure innovation maturity?
Innovation is no longer the work of a select few. It is an organization-wide capability shaped by strategy, leadership, management, culture and processes.
AIM gives leaders visibility into the barriers holding that capability back, creating a clear baseline and a practical focus for improvement.
Five core pillars
A comprehensive picture of how innovation shows up—from boardroom intent to employee experience.
Leadership
Management
Culture
Processes
Four steps to increase maturity
Run the assessment
Invite employees across the organization to complete a secure, anonymous 20-minute assessment.
Review the results
AIM analyzes the responses and reveals the current level of innovation maturity.
Create a roadmap
Unpack the findings and prioritize actions that address the most important barriers.
Increase maturity
Track progress over time and keep capability, culture and the innovation ecosystem evolving.
What AIM makes visible.
01A numerical maturity score for more accurate benchmarking.
02Data across five pillars with detailed drill-down analysis.
03Barriers, process gaps and areas requiring strategic attention.
04Alignment across roles, levels, departments and geographies.
05A focused roadmap for building innovation capability and culture.
Enterprise assessment
Cloud-based, easy to administer and customizable to company branding and structure.
From £15,000
Core assessment includes:
- Deployment guide
- Results spreadsheet
- Online dashboard access
From £28,000
Optional support includes:
- Deployment and results sessions
- Custom branding and questions
- Detailed report and workshops